The study examined three commercial centers of different nature: the Ramat Aviv Mall, Dizengoff Cen

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Unique test that measures the movement of visitors in the commercial reveals the consumption habits of the residents of Tel Aviv: 92% of spending on restaurants both within the city, half of the food purchases are made outside of the house, and they prefer the streets over visiting malls
While Tel Aviv is the capital of entertainment and shopping in Israel and serves as its dining room, but residents of the city are purchasing food outside their home because flowers by post of high prices at supermarkets compared to nearby cities. According to a first examination was held for "Kalkalist," flowers by post Tel Aviv residents spend 507 million on the purchase of food in their homes. But almost half of the sum, 247 million, dripping chains located outside the city, as Rami Levi Ramat Gan and Holon half free.
"High land prices in Tel Aviv, do not allow the discount flowers by post format currently live in," says Tamir Ben-Shahar marketing consulting company Czamanski Ben-Shahar, editors test. The test made a joint company established Czamanski Ben Shahar Trndait company. She took an innovative system that detects the movements of visitors in all commercial areas in August, and mapped them according to their areas of activity. The company also analyzed the movement of visitors to the city's flowers by post central commercial streets and shopping centers and popular entertainment flowers by post in real time via cellular flowers by post signals anonymous. All these, along with polling visitors to those sites that came from it, for the purpose flowers by post of the visit, height and expenditure, for the first time reveal the sales segmentation in Tel Aviv.
"We created a picture puzzle, through which consumer behavior can be characterized accurately, not estimated, but based on facts," says Ben-Shahar. "The tools we have compared the balance of supply and demand flowers by post for trade with technology that monitors in real time the population. This tool brings the next step in the evolution of trade and commercial centers flowers by post will allow administrators to fight on bringing more visitors over time and cause them to buy more."
According flowers by post to the investigation, Tel Aviv 700 thousand square meters of retail space, flowers by post representing about 8% of the commercial areas in Israel. Leading the first Hebrew city also in commercial areas and ranked high in Israel, Rishon Le Zion, where 500 thousand square meters used for trade. Then ranked flowers by post Jerusalem, its 450 thousand square meters of retail space, Be'er Sheva - 368 thousand square meters, and Haifa with 305 thousand square-commercial use only.
Tel Aviv commercial areas provide a monthly revenue of $ 1.2 billion, about 10% of the retail purchase of all residents of Israel. According to the investigation, it is at -2 240 per square meter per month. Their total monthly revenues of Tel Aviv areas yielding two target audiences: Tel Aviv households, comprising about two-thirds of total revenue and visitors, who are responsible for the remaining third.
Purchasing power of 200 thousand households flowers by post in Tel Aviv estimated one billion NIS 507 million from the purchase of food intended for home use. According to the study authors, Kim Has not working flowers by post in the food industry benefit from 395 million a month, while the catering industry monthly revenue impact of 103 million.
An analysis of expenditure flowers by post shows that in the field of catering discovering flowers by post residents trust merchants Tel Aviv, 94.4 million out of 103 million shekels find on purchases at restaurants, diners and cafes in the city, while less than 10% of the costs of Tel Aviv on food outside the home are carried out city. Even in the field of general expenses, including fashion stores, books, design, toys and more, discover mutual Tel Avivians local businesses: 354 million total expenditures streamed shops in town.
Dining flowers by post area provides additional income to the city's 153.4 million a month from residents. About half of revenue in areas not covered with visitors touching food, leaving its stores 295 million a month. However, domestic food area yielded only 70.8 million visitors to the city funds. So basically flowers by post Tel Aviv loses 176 million flowers by post in home food.
After a lot of talk in recent years the trend of buyers back into the streets on trading account malls research shows the actual trend. According to data sampled on each visitor Ramat Aviv mall by five Rothschild Boulevard. Ben-Shahar Czamanski data show that out of 700 thousand square meters of retail space in only 230 thousand square meters are located flowers by post in shopping centers while others streets.
Rothschild Boulevard unknown soldier level combining Employment Areas for additional entertainment. As such the number of visitors is higher relative to the number in malls, and is 70-90 thousand people on weekdays. But according to the study, even on weekends, when business closed considerably visitors coming flowers by post soldier at Rothschild Boulevard: On Friday and Saturday visitors compounds 20-50 thousand people a day.
Level soldier in northern Tel Aviv Most visitors, not Tel Aviv - 88% - come from surrounding cities (Ramat Hasharon, Petah Tikva, Ramat Gan, etc.), flowers by post and only 12% more remote communities. Also on Ibn Gabirol Street in the city center flowers by post outer 86% of visitors come from nearby flowers by post towns. However, Yirmiyahu flowers by post Street and Rothschild Boulevard, areas that combine housing, recreation and vagrancy, found more people who do not belong to the circle near the Tel Aviv: 40% and 34% in Jeremiah's Rothschild Boulevard.
The study examined three commercial centers of different nature: the Ramat Aviv Mall, Dizengoff Center and Tel Aviv Port. However, has not been tested lively contrast Azri, since data analysis may provide confusing flowers by post information - monitoring wireless devices also includes train passengers and the parking area serving the nearby Government Center offices.
The results suggest that the Ramat Aviv Mall (no offices) visitors on average about 15 thousand people on a weekday, 59% of the residents of Tel Aviv. The average delay time at the mall is an hour and a half. About 40% lived for a short time, up to an hour. According to Ben-Shahar, this figure indicates Canyon is a neighborhood flowers by post center, a short arrangement come to the supermarket and Parm or catering. Highest revenue per square meter characterizes the mall next to a high number of visitors does not indicate a higher Shopping baskets depending on positioning the mall. Positioning